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Cookie Policy

How EchoRoam uses cookies and similar technologies to enhance your experience.

Last updated: 1 April 2026

1. What Are Cookies

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently, provide a better browsing experience, and supply information to the website owners. Cookies can be "persistent" (remaining on your device until they expire or you delete them) or "session" (deleted automatically when you close your browser).

In addition to cookies, EchoRoam may use similar technologies such as web beacons (also known as pixel tags or clear GIFs), local storage, and device fingerprinting. These technologies function similarly to cookies and help us understand how you interact with our website and mobile applications, remember your preferences, and improve our services.

This Cookie Policy explains what types of cookies we use, why we use them, and how you can manage your cookie preferences. For information about how we handle personal data more broadly, please refer to our Privacy Policy.

2. How We Use Cookies

EchoRoam uses cookies for three main purposes:

  • Essential cookies: These cookies are strictly necessary for the operation of our website and services. They enable core functionality such as page navigation, secure login to your account, access to protected areas, and processing of eSIM purchases. Essential cookies cannot be disabled, as the website cannot function properly without them.
  • Analytics cookies:These cookies help us understand how visitors interact with our website by collecting information about pages visited, time spent on pages, navigation paths, and sources of traffic. This data is aggregated and anonymised, meaning it does not identify individual users. Analytics cookies help us improve our website's performance, content, and user experience.
  • Functionality cookies: These cookies remember your preferences and choices to provide a more personalised experience. For example, they remember your preferred currency, language, and country, whether you have accepted the cookie banner, and whether you have dismissed certain notices. Functionality cookies do not track your activity across other websites.

We do not use cookies for targeted advertising or cross-site tracking. EchoRoam does not sell advertising space, and we do not build advertising profiles based on your browsing behaviour.

3. Types of Cookies We Use

Below is a detailed list of the cookies used on the EchoRoam website:

Essential Cookies

  • session_id — Purpose: Maintains your active session on the website. Duration: Session cookie (expires when browser is closed). Category: Essential.
  • auth_token — Purpose: Keeps you logged in to your EchoRoam account securely. Duration: 30 days. Category: Essential.
  • csrf_token — Purpose: Prevents cross-site request forgery (CSRF) attacks to protect your account and transactions. Duration: Session cookie. Category: Essential.
  • cart_uuid — Purpose: Stores a unique identifier for your shopping cart so your selected eSIM plans are retained during browsing. Duration: 7 days. Category: Essential.
  • cookie_consent — Purpose: Records whether you have accepted or declined non-essential cookies. Duration: 1 year. Category: Essential.

Analytics Cookies

  • _ga — Purpose: Distinguishes unique visitors to the website for Google Analytics reporting. Duration: 2 years. Category: Analytics.
  • _ga_XXXXXXXXXX — Purpose: Maintains session state and tracks user engagement metrics for Google Analytics 4. Duration: 2 years. Category: Analytics.
  • _gid — Purpose: Distinguishes unique visitors within a 24-hour period for Google Analytics. Duration: 24 hours. Category: Analytics.
  • _clck — Purpose: Tracks referral source and campaign attribution for Microsoft Clarity analytics. Duration: 1 year. Category: Analytics.
  • CLID — Purpose: Identifies unique visitors for Microsoft Clarity session recording and heatmaps. Duration: 1 year. Category: Analytics.

Functionality Cookies

  • preferred_currency — Purpose: Remembers your selected currency preference for pricing display. Duration: 1 year. Category: Functionality.
  • preferred_region — Purpose: Remembers your selected country or region for plan recommendations. Duration: 1 year. Category: Functionality.
  • dismissed_banner — Purpose: Records whether you have dismissed promotional banners so they are not shown again during the current session. Duration: Session cookie. Category: Functionality.

4. Third-Party Cookies

Some cookies on the EchoRoam website are set by third-party services that we use to operate and improve our platform. These include:

  • Google Analytics:We use Google Analytics to understand how visitors use our website. Google Analytics sets cookies to collect information about how users interact with our pages. This data is processed in accordance with Google's privacy practices. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
  • Microsoft Clarity: We use Microsoft Clarity to record anonymised session recordings and generate heatmaps that help us understand how users navigate our website. Clarity cookies are used to identify returning visitors and aggregate usage data. No personally identifiable information is collected through Clarity.
  • Stripe:Our payment processing partner Stripe may set cookies when you reach the checkout page to ensure secure transaction processing and prevent fraud. These cookies are essential for completing a purchase and are governed by Stripe's own privacy and cookie policies.
  • Intercom (if enabled):If you interact with our live chat support widget, Intercom may set cookies to maintain your conversation session, remember your identity for future chats, and provide support agent features. These cookies are governed by Intercom's privacy policy.

We carefully vet all third-party services to ensure they meet our data protection standards. We do not allow third-party advertising cookies or tracking pixels on our website.

5. Managing Cookies

You have the right to decide whether to accept or reject cookies. Here are the ways you can manage your cookie preferences:

Cookie Consent Banner

When you first visit the EchoRoam website, you will see a cookie consent banner at the bottom of the screen. This banner allows you to accept or decline non-essential cookies (analytics and functionality cookies). Essential cookies cannot be declined as they are required for the website to function. Your preference is saved and will be remembered on future visits.

Browser Settings

You can also manage cookies through your web browser settings. Most browsers allow you to:

  • View and delete individual cookies or all cookies stored on your device.
  • Block cookies from specific websites or from all websites.
  • Set your browser to notify you when a cookie is being set.
  • Block third-party cookies while allowing first-party cookies.

For instructions on managing cookies in your specific browser, visit the help pages for your browser. Please note that if you block or delete cookies, some features of the EchoRoam website may not work as intended. For example, you may be logged out of your account, or your currency and region preferences may not be remembered.

Opt-Out Links

For specific third-party analytics services, you can opt out using the following resources:

6. Changes to Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in technology, or for legal, regulatory, or operational reasons. When we make changes, we will update the "Last updated" date at the top of this page and, if the changes are significant, display a new cookie consent banner on your next visit to the website.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and related technologies. If you have any questions or concerns about our use of cookies, please contact us using the details provided below.

7. Contact Us

If you have any questions about this Cookie Policy or our use of cookies and tracking technologies, please get in touch:

For general questions about your account or EchoRoam services, you can also reach our 24/7 support team via live chat on our website.